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WMA’s 2023-2025 Strategic Plan: The Way Ahead

The Wiregrass Museum of Art (WMA) has published its 2023-2025 Strategic Plan, communicating its goals, priorities, and challenges for sustainability and growth as it serves residents and visitors to the Wiregrass region, and beyond. WMA is marking its 35th anniversary at the end of this year into 2023, and WMA’s Strategic Plan will guide decision-making in programmatic priorities and business operations for the museum’s Board of Trustees and staff. 

WMA’s Strategic Plan is designed as a 3-year plan, within the framework of a 10-year vision to become nationally accredited. The goal of this plan is to ensure WMA meets several milestones within the short-term period that are “dominoes” critical to the success of the long-term vision. National accreditation is a mark of excellence and professionalism within the museum field, designated by the American Alliance of Museums. 

Once accredited, WMA will have opportunities to access art and artists from major institutions across the country, expand educational initiatives and strategic partnerships, elevating the Wiregrass as a national destination for the arts. The museum’s ability to grow, and to serve greater numbers of residents and visitors, will serve as a direct catalyst for the Wiregrass region’s growth for generations to come.

The 2023-2025 Strategic Plan outlines the museum’s mission, vision, values and distinct challenges for its future growth, including facility, funding, and engagement needs. Four priorities have been established as major areas of work for WMA’s joint Board and staff team in the years ahead: collections and exhibitions, lifelong learning, engagement and advancement, and facility and operations. Each priority area defines specific, quantifiable benchmarks and goals for success, aiming the museum’s progress toward an expansion of its ability to effectively serve its broad, diverse audiences. 

“WMA’s board and staff worked closely with stakeholders and community partners in developing this plan and we’re excited to expand our work in a way that continues to serve the public in the best ways possible,” said Dana-Marie Lemmer, WMA’s executive director. 

Download the full Strategic Plan by clicking the title below.

Wiregrass Museum of Art 2023-2025 Strategic Plan

Paper copies can also be requested in person at WMA at 126 Museum Avenue in downtown Dothan. 

For more information about WMA’s annual arts programming, call 334-794-3871 or visit wiregrassmuseum.org. 

About the Wiregrass Museum of Art

Wiregrass Museum of Art inspires a lifelong appreciation for the visual arts by providing innovative educational programs that engage diverse audiences through the collection and exhibition of quality works. Since its inception in 1987, WMA has offered educational programs, nationally-acclaimed art exhibitions and community events throughout the year. Its Board of Trustees guides the long-term vision and strategic goals, while its membership, City and County support, and grant funding provide the resources needed to fulfill its mission.

WMA’s galleries are open to the public every Wednesday through Friday from 10 a.m. until 5 p.m. and Saturdays from 10 a.m. until 3 p.m. General admission is always free.

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